Monday, October 22, 2007

Module 2


I found two sources regarding the use of blogging for commercial purposes:

A Business Week article and an article from inc.com, as well as my own example of an entrepreneurial blog.

Both articles I found introduced the idea of "b-blogs" or, business blogs. They noted the rapid growth of these tools and the power they can have. The inc.com article brought up the interesting point that blogs can just as easily hurt a business by boring or alienating the audience, embarrassing the company or even sparking lawsuits in response. The Business Week article goes more into the statistics behind blogs such as the relatively small audience compared to the 9 million plus blogs out there right now. Both sites do emphasize the power this new networking tool has and encourage everyone to visit them and even make your own.

The Saosin website I put up is an interesting form of the b-blog. I has writings from the band, with plenty of discussion boards, as well as links to completely unrelated topics. It gives the viewer more access to daily news, opinions and ideas.

Business owners today have endless possibilities as far as getting the word out on their product. Theres the television, newspapers, radio, or even park benches are available to slap your mug on next to a phone number for the daily commuters to gawk at. Blogs go a step beyond these forms of advertisement, they allow for up to date information on the business, and interaction with the public. I know many of us yell at those Head-on commercial everytime they are aired, but that doesnt mean anyone is listening.


Blogs are an important factor in our modern society, they are used by businesses, presidential candidates, and schoolchildren alike. It is one of the easiest and cheapes ways to get your voice heard. The blogospere is a unique way to bring all of the worlds ideas, products and opinions right into your home office. For this reason I am sticking by to my previous statement that blogging HAS impacted the print journal industry, and I will rate this a 5.

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